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Automated SEO Analyzer Tool

A Python-based web application that automates SEO analysis for websites, providing keyword insights, backlink checks, and an overall SEO score to help digital marketers optimize website performance.

PythonDjangoBeautifulSoupScrapyPandasNumPyMatplotlibREST APIs
8 technologies
Updated 07/2023
Full-stack Application

Automated SEO Analyzer Tool

Next cohort starts: 22-11-2025

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Project Architecture

Comprehensive overview of the project architecture, features, and development process with modern design patterns

Project Features

Discover the comprehensive feature set that powers this application

Core Features

Website SEO audit and scoring
Keyword analysis and ranking suggestions
Backlink analysis and verification
Role-based access for Admin and Marketers
Dashboard for tracking multiple websites
Exportable SEO reports (CSV/PDF)

Operational Features

Automated website crawling using Scrapy / BeautifulSoup
Real-time SEO metrics updates
Competitor website analysis
Notification alerts for critical SEO issues
Historical trend tracking for SEO improvements

Analytics & Reporting

Keyword ranking trends and frequency reports
Backlink growth and quality analysis
Website traffic and SEO performance charts
Recommendations for on-page and off-page SEO improvements

System Architecture

Explore the technical foundation and architectural decisions

Frontend Architecture

Framework

Django Templates (HTML/CSS/JS)

State Management

Django Context & Client-side JS

Charts Library

Matplotlib / Plotly for visual analytics

AI Integration

Optional ML for keyword suggestion scoring

UI Libraries

BootstrapChart.jsDataTables

Backend Architecture

Framework

Django

Database

PostgreSQL / SQLite

Authentication

Django Authentication with JWT

Real-time Communication

AJAX / Django Channels for live crawling status

AI Services

Keyword Analysis & Ranking

ML-based ranking suggestions

Backlink Quality Assessment

Python scraping and scoring algorithms

Development Phases

Strategic roadmap for project implementation and delivery

1

Project Setup & Authentication

1-2 weeks
Initialize Django project and database
Implement user authentication and role-based access
Create models for websites, keywords, and backlinks
Build basic UI for dashboard and website registration
2

Web Crawling & SEO Analysis

2 weeks
Implement automated web scraping using BeautifulSoup/Scrapy
Analyze on-page SEO elements (title, meta, headings)
Check backlinks and domain authority
Store SEO metrics in the database
3

Dashboard & Reporting

1-2 weeks
Visualize SEO metrics and trends with charts
Generate downloadable SEO reports
Provide keyword suggestions and optimization tips
Add notifications for critical SEO issues
4

Testing & Optimization

1 week
Unit and integration testing for backend and scraping modules
Validate SEO scoring and keyword suggestions
Optimize scraping speed and dashboard performance
End-to-end testing of user workflows

API Endpoints

RESTful API structure and endpoint organization

Authentication

Register User

POST /api/auth/register

Login

POST /api/auth/login

Get User Profile

GET /api/auth/me

Websites

Add Website

POST /api/websites

Get Website Data

GET /api/websites/:id

Get All Websites

GET /api/websites

Delete Website

DELETE /api/websites/:id

SEO Analysis

Run Keyword Analysis

POST /api/seo/keywords

Run Backlink Check

POST /api/seo/backlinks

Get SEO Report

GET /api/seo/report/:websiteId

Notifications

Send Email Alert

POST /api/notifications/email

Testing Strategy

Comprehensive quality assurance and testing methodologies

Unit Testing

pytest
unittest

Integration Testing

Django Test Framework
Postman

End-to-End Testing

Selenium
Cypress

AI Testing

Validation of keyword scoring accuracy
Backlink analysis correctness and reliability

Deployment Strategy

Production deployment and infrastructure management

Frontend

Heroku / Vercel

Backend

AWS EC2 / Heroku

Database

PostgreSQL / SQLite

CI/CD

GitHub Actions

Future Enhancements

Roadmap for upcoming features and improvements

Integration with Google Search Console for live SEO metrics
AI-powered content optimization suggestions
Competitor website analysis and benchmarking
Multi-language SEO analysis support
Automated SEO score tracking and alerts